Nostaligia pros and cons

Last week we discussed how brands use nostalgic advertising to sell products. In my opinion, some of the advantages of this form of advertisment are that they make you feel comforted, remenace about the past, and could even inspire people to do things. Brands like Coke-A-Cola and Disney do a good job in providing a innocent sense of nostaligia. 

However, every thing can have its pros and cons. A couple disadvantages could be that if misused consumers could be turned off by it. For example if may only be used for a specific audience with a older age group. Kids don't pay to much attention to it. Another con could be that misused it could mislead peeple Into buying unhealthy products. For example underaged kids buying cigarettes because they saw a nostalgic image of marburo man riding a horse and smoking one of their cigarettes. 

Things that appear manly or cool could be misinterpreted by a younger audience.