New technologies in advertisement

The topic discussion this week was new technologies in media. I think that most advertisment is moving towards phone aps. Before the big thing was web advertisement but due to smart phones advertising has shifted. People are always on their phones non-stop because ya so conveiniant to have all this technology and power in one hand. 

For example qr codes are a big thing. It's a square fragmented 1 to 2 inch box that people can scan and it opens up a webepage or a coupon. Companies are really utilizing smart phones technology because it's instant and saves paper cost. 

I would like to see more advertisments related to gaming. If companies could find a way to make consumers interact with a game it could be cool. For example if you get high scores you get

Coupons to try new products and encourage consumers to write a review about it. Companies could also get a test group audience and even a consumer group or discover their market.