Is gender stereotypes a reflection of today's society?

Last weeks topic was gender steriotypes. The question that was asked was whether gender steriotypes were setting the standards of society today or if it was instead mirroring it. I believe that it is simply reflecting it and that advertisments get these stereotypical ideas from modern society. I believe this to be true because you never really see new steriotypes out there in the media, advertisments even sometimes have a outdated portrayal of society at times. As society has begun to merge gender  roles (seen mainly in the workforce or in the household), we still see a majority of products marketed and even produced in favor of one gender. Take the tablet made by Eutostar. 

This tablet, sold on amazon, claims to have made the worlds first tablet exclusivly for women. The tablet comes equipped with apps that a woman would use such as yoga, recepie generator, weight loss, and measurement converter, amount others. 

I find it discouraging that these products that are new to the market are encouraging the roles of women by assuming that these are the apps that they need and want. This only barricades the gender roles and discourages women to venture out in trying new things that are considered "a man's job". In a way I think it's societies job to create the standards that the media should mirror, however there is no room to make this happen without further encouragement from the media because that is something we see everyday.