Last year Chrysler began its marketing campaign for the brand new mid size sedan named the Dodge Dart. It began advertising it during the MLB all star game featuring NFL star quarterback Tom Brady. Despite their excitement, their sales for the mid sized sedan has flopped. Among the two competitors which are the Civic and Corolla, Chrysler failed to produce a competitive mid sized sedan that would perform up to par. Initially, they sold roughly 200 units a month when it first came out. Although during the month of November they sold 4500 units it came very far from the competitors 30,000 units sold by Honda and 22,000 units sold by Toyota. Analysis say that the Dart's failure could be because Chrysler has little experience in mid sized cars, with most of their successful vehicles being jeeps and trucks. Consumers also failed to give it a high rating due to its power train issues and steep priced options.
Dodge did a great job in designing the exterior and interior but many consumers failed to give it a good rating because the car would tend to show several mechanical glitches after 20,000 miles. Dodge should stick to what they are known for, Ram trucks and SUVs like the Durango.
I believe they had a good thing going by realizing that there was a market for mid sized sedans, however they failed to perform due to poor mechanical construction on their part.
Should have sat this one out guys :)
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