Harley Davidson answers

Yes I do believe brand communities like Harley  Davidson result in greater involment in the brand. By creating this club or lifestyle for consumers, Harley is able to connect emotionally and engage their customers by giving them something to be apart of. 

Elements such as the free open road, old biker bars, and sharring travel stories help to bring meaning to the brand as more than just a brand but a lifestyle or biker culture. 

I think the company should not get more involved in the ride becasuse that would make it feel less rebellious and carefree 

I believe Harley could increase more involment in the brand by making a social network for riders to share stories and locations of good bars or stops to visit during a HOG posse ride.