The ad agency I chose and researched was Grey Advertising. They are a giant agency that assist with many communication disciples such as direct marketing, public relations, public affairs, brand development, interactive marketing, and customer relationship management. They were voted one of the top agencies of 2012 with familiar work such as the E-Trade Baby and the Charlie Sheen commercial for Direct TV. I think that they are a successful ad agency because they use humor in their commercials which sells itself because I believe that it can be used on many different types of demographics and people of all ages.
I enjoyed the Charlie Sheen direct tv commecial because it told a story in small segments like a domino effect. This drew me into the ad and I started to gain a sense of curiosity and I had a good laugh out of it. Finally the ending was goofy, however it answered why you should buy their product without marketing direct tv in a boring way.
Here's a YouTube link for anyone who wants to check it out!
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