Brand Gender Preferences

Through out the years, as I've started to pay more attention to brands, I have come to realize that a brand's main objective is to connect with their customer for life. If you ask people what their favorite brand was, in any product, it normally tends to be the one that has been around the longest since they were children. For example choosing Samsung over Apple, Nike over New Balance, or even Toyota over Scion. This has made me question whether they just like the brand because its been around the longest, caters best to their needs, or whether they are just going with the consumerism flow. Furthermore, brand choice is also catered to either men or women. 



Article author, Laura Heller best answers this question in her online article titled," Most Desired Brands by Gender: Women Are From Amazon, Men Are From Geico. She says that brands loyalty normally originates from the brands choice of strategic marketing, "it's empowering for consumers to know they can expect more from a brand than just the best price or being on sale." Women enjoy shopping at Amazon.com because they enjoy the personal way of the brand's marketing. When women shop online its up close and personal. This explains why of the most favored brands by women is Johnson & Johnson. I think that its because they market to women by tapping into their emotions with soft and warm baby advertisements. Men favor brands like BMW because they market a message that shouts life long luxury, dependability, ambition, and masculinity. I think its because color choices like warm grays, blacks, and silver relate better to males. Those colors associate with metals or stability, they represent strength and history. These may be characteristics that the average male would expect and want from a car. 



 think that this way of marketing to men or women is good because it creates a general market for advertisers to focus on because in the real world men and women have completely opposite wants and needs. 

here is the article link, for anyone that wants to check it out..

 http://www.dailyfinance.com/2011/02/02/women-are-from-amazon-men-are-from-geico-worlds-most-desired/
By Nickles and Dimes, spend them wisely!